Onta finds hidden high-value users so you can monetize smarter, scale faster, and price with precision.
Your best customers might not be who you think they are.
Last year, several companies we worked with grappled with this firsthand while exploring ways to monetize their AI products. Most SaaS companies segment customers using revenue, product mix, and persona metrics like company size or industry. It’s simple, standard, and likely costing you revenue — especially in an evolving tech landscape with an abundance of AI features rolling out.
Recently, this is a hot topic: as new AI features provide users more value than ever before, old pricing models start to leave money on the table. Customers that you’re overlooking today could become your biggest power users tomorrow, while your most loyal customers may not be as profitable as they seem. Treating them the same is a costly mistake.
One company was considering migrating to usage-based pricing (a smart move in the AI landscape) and faced a common problem: how should they segment customers into new pricing tiers and how will this impact their financial future?
We used Onta’s AI-driven clustering on product behavioral data and financial data to determine the natural breakpoints where customer behavior broke into distinguishable & monetizable populations. The results? Ten distinct pricing tiers based on actual product usage, not just guesses based on revenue buckets. Onta allowed the customer data to tell us where & how to charge.
Onta’s AI uncovered neglected populations of customers that were severely under monetized, who were receiving tremendous value, but stealthily hurting margins. Onta then recommended an execution plan and simulated multiple paths forward to select the optimal strategy.
Customers who had been underpaying moved into higher-value tiers, while lower-usage customers had clear entry points that made sense for them.
This approach isn’t just about better pricing. It transforms:
- Go-to-market strategies: Helping sales teams target high-value clusters.
- Customer success & retention: Encouraging long-term expansion & predicting churn before it happens.
- Upsell & expansion: Understanding which customers will grow (and when).
So, are you pricing for the customers who need the most hand-holding, or the ones quietly driving your growth? If you’re not sure, it’s time to rethink your segmentation.
Wondering Where Else These Blind Spots Are Hiding?
Most teams are working from a picture of their business that's a few quarters out of date. Onta builds a living model of your business and market that stays current as things change, so blind spots like this surface before they cost you.
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