Onta builds a living model of your business and market that updates as reality changes, so it can diagnose opportunity and risk, reason through complex decisions, and model what happens next.
Example queries. The figures below are illustrative, not customer results.
Onta-connected query
What happens if we raise mid-market pricing by 8%?
Modeled outcome
Realistic +$1.4M EBITDA
Retention sensitivity concentrated in 18% of accounts
Grounded in world model clusters
Pricing · Contracts · Usage · Retention · Customer segments
Onta-connected query
Where should the next $5M of growth spend go?
Modeled trade-off
3 routes with 3x blended payoff
Enterprise expansion · Customer retention & expansion · Partnership-led acquisition
Grounded in world model clusters
Finance · Pipeline · Product usage · Hiring plan · Market
Onta-connected query
How much pricing power do we actually have?
Pricing headroom
6% to 9% in two segments
Strongest where usage depth and competitive differentiation overlap
Grounded in world model clusters
CRM · Pipeline · Win/loss · Competitors · Pricing · Segments
Onta-connected query
Which accounts are weakening before revenue shows it?
Modeled exposure
15 accounts, $4.6M ARR at risk
Declining product depth across accounts renewing within two quarters
Grounded in world model clusters
Product usage · CRM · Support · Contracts · Customer segments
Onta-connected query
Where is EBITDA leaking today?
Recoverable EBITDA
$1.8M EBITDA leakage
Concentrated in discounting, service intensity, and packaging leakage
Grounded in world model clusters
Finance · CRM · Product usage · Support · Pricing · Market
Onta-connected query
Where is meaningful growth missing from the current plan?
Modeled upside
Missing $3.1 to $4.2M ARR from overlooked segments
Expansion potential concentrated in an underserved high-usage segment
Grounded in world model clusters
CRM · Product usage · Customer behavior · Pricing · Market demand
Onta-connected query
How can we hit 25% growth next year?
MODELED UPSIDE
30%+ growth from 3 hidden levers
Orchestration of sales and customer success levers compound.
Grounded in world model clusters
Goals · Revenue model · Product usage · Pricing · Market demand
Onta-connected query
What would have to be true for this investment case to work?
MODELED UPSIDE
3 assumptions drive 80% of modeled upside
Customer expansion · pricing realization · service margin
Grounded in world model clusters
Revenue model · Customer segments · Pricing · Cost structure · Market demand
Onta connects your company knowledge, operating systems, and market signals into an evolving model of the business, so your everyday AI, agents, and Onta OS can reason across performance, customers, markets, decisions, and change over time.
Enterprise AI infrastructure
One governed world model for every AI stack.Bring CRM, warehouse, finance, product usage, company knowledge, and market signals into one modeled business layer.
Onta tracks changes in the company and market over time so AI reasons from current state, not stale snapshots or rebuilt context.
Make the same business model available to Claude, ChatGPT, agents, and internal AI applications instead of rebuilding context for each one.
Control data sources, permissions, connections, model health, and enterprise access from one place.
The same governed world model can ground pricing, finance, retention, diligence, product, strategy, and custom AI workflows without rebuilding company context for each assistant, agent, or application.
01Company leadership
For founders, executives, and senior operators responsible for the performance and direction of a business.
Strategic decisions, scenarios & risk
Evaluate important choices against the actual circumstances of the business, test key assumptions and trade-offs, identify where risk is concentrated, and explore how different paths could play out.
Financial performance & enterprise value
Connect revenue, margin, customer economics, operating signals, and market context to understand what is driving topline & EBITDA and which levers matter most.
Monetization & pricing
See where pricing, packaging, discounting, buyer value, and market movement are creating headroom or revenue leakage, and which changes are worth testing.
Customer growth & retention
Connect CRM, product usage, customer behavior, and market signals to understand what is driving churn, expansion, NRR, and changes in customer health.
Sales & marketing
See where positioning, customer segments, pipeline performance, and market demand align or diverge, and where go-to-market execution has the most leverage.
Product strategy
Understand which customer needs, usage patterns, competitive moves, and market shifts should change roadmap priorities and where differentiation is emerging or eroding.
Premium market context built in
Bring together internal operating data and external competitive, buyer, and market intelligence so decisions are grounded in the business and the market around it.
02Private equity
Maintain living models across the portfolio. Spin up new ones for targets, diligence, and markets, then reason across all of them from one investor view.
From sourcing through ownership, the analytical foundation and compounded intelligence stay with you.
Diligence & underwriting
Pressure-test the commercial thesis against company, customer, competitive, and market evidence, surface unresolved assumptions, and build conviction before investment.
Value creation & EBITDA
Identify the operating and commercial drivers of EBITDA, prioritize the highest-impact value-creation levers, and track whether the business is moving toward the investment case.
Portfolio monitoring
See what materially changed across the portfolio, which assumptions are weakening, and where new risks or opportunities deserve attention.
Monetization & pricing
Identify pricing headroom, packaging opportunity, discount leakage, and monetization gaps across portfolio companies.
Customer growth & retention
Understand churn, expansion, NRR, customer concentration, and changing customer health across portfolio companies.
Commercial & product strategy
Evaluate positioning, GTM performance, product differentiation, roadmap exposure, and where competitive change is putting the growth plan at risk.
Premium diligence intelligence built in
Bring paid market, competitive, company, and transaction intelligence into the same model used for underwriting, monitoring, and value creation.
03Operators & advisors
Work across companies without starting from zero.
Give every engagement a living model backed by company data, premium research, and continuous market intelligence, with context and history that persist as the work evolves.
Rapid company diagnosis
Get to a working understanding of a company, its customers, economics, market, competitors, and strategic priorities without rebuilding the analytical foundation each time.
Value creation & EBITDA
Connect revenue, margin, customer economics, operating signals, and market context to identify the EBITDA and value-creation levers that matter most.
Monetization & pricing
Evaluate pricing, packaging, discounting, buyer value, and competitive movement to identify headroom, leakage, and opportunities worth testing.
Customer growth & retention
Connect CRM, product usage, customer behavior, and market signals to understand churn, expansion, NRR, and changing customer health.
Commercial & product strategy
Evaluate positioning, GTM performance, customer needs, product differentiation, and market movement to pressure-test growth and roadmap priorities.
Diligence & strategic work
Stand up focused models for targets, markets, competitors, or strategic questions and carry the resulting context and evidence forward instead of losing it when the project ends.
Walk into every company with a portable & persistent analytical environment, enterprise-grade AI, and a research stack already attached.
Premium research built in
Company, buyer, competitor, hiring, sentiment, market, and transaction intelligence from sources operators would otherwise have to source separately.
Free private beta
Start with your company URL. Bring it into Claude or ChatGPT, or try Onta OS.
Build my world model →Free during private beta. No credit card required.
Claude
ChatGPT
Gemini